Dragons’ Den episode 13 pitches – easy access maternity wear Pretty Mama
Two sisters from Newcastle hope that the Dragons will be attracted to their maternity-wear range.
Alex and Jenny McFadden pitch their start-up business Pretty Mama.
Jenny founded Pretty Mama in her final year of a Business and Law degree at Northumbria.
The sisters wanted to design and produce a collection of maternity clothes, especially for breastfeeding mothers.
They had the idea after Alex struggled to find feminine and comfortable clothing when she was pregnant with her daughter.
The clothing incorporates V-shape zips for discreet breastfeeding.
The jumpers open with two diagonal zips on either side which add coverage.
Therefore, encouraging mums to feel comfortable whilst breastfeeding.
The nursing oversized jumpers are made from quality heavyweight cotton.
Prices start at £40 and come in grey, beige, pink, emerald, red wine, and black.
They also sell lingerie sets, and maternity and nursing T-shirts starting at £25.