Meet Pretty Mama – Where Style Meets Motherhood

Born in Spring 2020, Pretty Mama is an innovative maternity and breastfeeding brand on a mission to support women through one of life’s biggest journey, with clothing that’s as functional as it is flattering. We're here to make breastfeeding fashion effortless, stylish, and accessible with our design registered diagonal zips, because motherhood doesn’t mean you have to leave your personal style behind.

Founded by sisters Alex and Jenny, Pretty Mama is built on real experience. “I couldn’t find anything that made me feel like me again,” says Alex. “Post-birth, my body had changed and so had my confidence. I wanted clothes that helped me feel good, not just get by.” Together, they’ve created a minimalist, modern range made to be worn long after nursing days are done.

Pretty Mama is the brand you always wished existed, and now it does! Loved by mothers worldwide and an appearance of Dragons’ Den, we’re proud to be making waves and rewriting the rules for maternity wear.

Welcome to your new favourite nursing wardrobe staples.

Love,

Pretty Mama x