Dragons’ Den companies to know this week: Pretty Mama
Tonight’s episode of Dragons’ Den didn’t have too much drama on the left-hand side of the screen, but we did get a look at a bunch of products trying to solve some real-world problems.
Maybe it wasn’t the most interesting consortium of businesses in the world, but the dragons gave the entrepreneurs a good grilling nonetheless and ended up backing two of the five businesses seen on screen.
Jones said, as he, along with Sara Davies, Steven Bartlett and Touker Suleyman invested their cash into Jenny and Alex McFadden’s fashionable easy-access maternity wear brand Pretty Mama.
Founded in 2018, Pretty Mama produces fashionable maternity wear for new mothers, and includes everything from oversized nursing hoodies (£45, Prettymama.co.uk), jumpers (from £40, Prettymama.co.uk) and T-shirts (£25, Prettymama.co.uk) to nursing bras and lingerie (£15, Prettymama.co.uk).
There’s a sustainable collection, which the company says has been designed, hand-cut and made within the UK, while the nursing jumpers are made using recycled material. The nursing lingerie is made using dead stock material, meaning there is limited stock of each item in this range.