Newcastle sisters behind Pretty Mama appear on BBC Dragons' Den - How they fared
Alex and Jenny McFadden came into the Den asking for £30,000 in exchange for a 20% stake in their stylish maternity wear business.
The sisters pitched alongside the most adorable baby who was the sweetest model of their feminine maternity clothing business model.
Pretty Mama launched in 2018 when the sisters spotted a considerable gap in the market after Alex became pregnant and saw the lack of fashionable clothes for new and expecting mothers.
How Newcastle business Pretty Mama fared in the Den
Deborah Meaden wasn't up for the collaborative proposal but Sara Davies, Steven Bartlett and Peter Jones were interested in supporting the businesswomen.
In the end, Alex and Jenny McFadden left the Den with an impressive four dragons or presenter Evan Davis teased that they had the "Avengers behind them.
Viewers were delighted to see the Newcastle businesswomen leave with an investment.
One fan wrote:"Delighted for the girls. Great product!!"
Another user said:"Their products are amazing wish I had something like this because breastfeeding is a struggle."
While a third said:"That was magic, I'm still in tears. #dragonsden."